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After purchasing a digital camera, a consumer debates in his/her mind about whether the choice of purchase was right. This is an example of

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OlanmaE OlanmaE

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The uncertainty of a customer about his choice after purchasing an item is an example of an Extended decision making.

What is an Extended Decision?

This is a response to a decision of high level of purchase followed by a complex evaluation of alternatives and uncertainty of a purchase made.

When a customer starts an extensive deliberation and reconsideration of his choice after purchasing a digital cameral, then he is having an extended decision making process. It might be trigger by the price of the commodity or his choice of an item.

Learn more about Extended Decision here:

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