Answer :
Answer: Expected Monetary Value decision model
Explanation:
The Expected Monetary Value (EMV) model is a statistical method used to calculate future payoffs that accounts for the risk and probability of different events happening.
It essentially takes the average of the scenarios that could happen based on their probabilities and their expected payoff and then adds them together to give a value that the investor can base their expectations upon.
For instance, in the above question, assuming that Ken Brown in a favorable market, Ken Brown can sell $500,000 worth of oil products but in an unfavorable one, they can only sell $100,000.
Based on the probabilities of the market conditions, EMV would show a value of;
= (500,000 * 70%) + (100,000 * 30%)
= $380,000