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Gordon Bower and Clark Hull were specialized behavioral psychologists and focused their research and experiments to expand this science in different ways. Bower conducted extensive investigations on human memory, language comprehension, emotion, and behavior modification; Hull, on the other hand, focused on motivation and learning, and established some scientific laws of behavior; he is also known for his drive theory.
George Miller and David Rumelhart were specialized in psycholinguistics and developed several theories and experiments in that area, their investigations allowed behavior science to grow eventually, considering linguistics, however, their main focus was on the linguistic analysis of human cognition not behavioral analysis.
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The study by Bower and Clark found that people who used narratives did far better in remembering a list of words than people who did not use narratives. Narratives are an effective strategy for processing information at a deeper level.
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